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In every industry, once in a while, someone comes along who doesn’t just follow the blueprint they redraw it.
Fenil Shah, a graduate of the JRE Batch 13 at the Shivalik Institute of Real Estate, is one such name steadily rising in Gujarat’s real estate landscape.
He recently won the “Rising Star Developer” award not for the scale of his projects, but for the clarity of his vision, speed of execution, and boldness of adoption.
From Legacy to Leap: The Shatranj Story
Fenil comes from a family deeply rooted in construction. The company, then known as Parshwa Group, was a traditional developer in Ahmedabad’s growing market. But Fenil didn’t return just to continue the legacy — he came to elevate it .
He led a complete rebranding of the company into Shatranj Buildcon. A name that reflects precision, strategy, and long term thinking much like the game of chess (Shatranj in Hindi). With this shift, he positioned the firm not just as a construction company, but as a forward thinking real estate brand.
This wasn’t just a cosmetic change. The real transformation happened behind the scenes .
Building Smarter: Systems, Not Just Structures
Most young developers hesitate to touch core operations. Not Fenil.
✅ He implemented CRM (Customer Relationship Management) tools — to streamline communication, manage leads better, and build long term client relationships.
✅ He introduced ERP (Enterprise Resource Planning) — ensuring internal processes, finances, procurement, and inventory are all managed digitally.
✅ And in an industry where visual imagination sells more than physical site visits, he brought in CGI based 3D animations and virtual walkthroughs for projects.
These weren’t just tools they became his foundation for transparency, professionalism, and speed.
Brookstone: A Smart First Step
His first independent project Brookstone, in Shilaj reflects his sharp understanding of emerging micro markets. It’s not just a residential block.
Youth With Responsibility
Fenil’s journey goes beyond just business.
He doesn’t claim to have all the answers but he’s asking the right questions, surrounding himself with mentors, and most importantly acting .
What We Can Learn from Fenil Shah:
1.Innovation doesn’t need a big budget — just bold decisions.
Implementing tech isn’t about size; it’s about mindset.
2.Legacy is a foundation, not a limitation.
Fenil could’ve continued as is. But he chose reinvention.
3.Branding is not optional anymore.
From naming to visual identity, the way you present matters.
4.Start with systems.
You may build homes, but without systems, you're building chaos.
5.Engage with the community.
Associations like CREDAI help you learn, grow, and be seen.
Final Word:
Fenil Shah is not just a Rising Star he’s a sign of the times .
Where yesterday’s builders focused on land and labor, today’s leaders are focusing on strategy, structure, and software .
We at SIRE are proud to have played a small part in his journey and can’t wait to see what he builds next.
